— NBA Development League Officially Becomes the NBA G League —
NEW YORK, June 20, 2017 – The NBA and Gatorade announced that beginning today the NBA Development League (NBA D-League), the NBA’s minor league, will officially become the NBA G League.
Beginning with the 2017-18 season, the NBA G League will feature 26 teams, an expansion of four teams since last season, 22 of which are owned and operated by NBA franchises.
For the first time this coming fall, NBA teams can sign up to two “two-way” players to NBA contracts. These contracts allow “two-way” players to be with their NBA parent team for up to 45 days, spending most of the season in the NBA G League.
The NBA G League has more than tripled in size since it debuted with eight teams during the 2001-02 season. Last season, nearly 1.5 million fans attended games, marking the eighth straight year the league has surpassed 1 million fans.
For the 2017-18 season, the NBA G League will unveil new on-court uniforms and collaborate with the Gatorade Sports Science Institute (GSSI) on programs to enhance player sports performance and recovery. Gatorade will begin to incubate its latest product and equipment innovations into NBA G League locker rooms, and teams will have the opportunity to collaborate with Gatorade to help players maximize their athletic potential and on-court performance.
“This is a pivotal moment for the NBA G League,” said NBA G League President Malcolm Turner. “The league is experiencing unprecedented success both on and off the court, and our partnership with Gatorade is helping to drive momentum and create exciting opportunities for innovation, sports performance and player development.”
Forty-four percent of players on 2016-17 end-of-season NBA rosters had NBA G League experience, while 65 percent of players selected in NBA Draft 2016 presented by State Farm® spent time in the NBA G League last season, including more than half of the first-round picks.
To support today’s launch, the NBA G League debuted its new website, NBAGLeague.com, an updated NBA G League app, a slate of updated social media accounts on Twitter, Facebook, Instagram and Snapchat, and a new official handle (@nbagleague) and hashtag (#NBAGLeague). Additionally, NBA G League merchandise is now available at NBAGLeagueStore.com.
Gatorade was a founding partner of the league, dating to the inaugural 2001-02 season.
The Gatorade Company, a division of PepsiCo (NYSE:PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by a 50-year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fueling needs of athletes in all phases of athletic activity. For more information and a full list of products, please visit www.gatorade.com.
About the NBA G League
The NBA’s official minor league, the NBA G League prepares players, coaches, officials, trainers and front-office staff for the NBA while acting as the league’s research and development laboratory. Featuring 26 teams with direct affiliations with NBA franchises for the 2017-18 season, the league offers elite professional basketball at an affordable price in a fun, family-friendly atmosphere. An all-time-high 44 percent of all NBA players at the end of the 2016-17 season boasted NBA G League experience. In fostering the league’s connection to the community, its teams, players and staff promote health and wellness, support local needs and interests, and assist in educational development through NBA Cares programs. NBA G League games are available on ESPN’s family of networks and NBA TV.
# # #
Kim Mandara, NBA, 212.407.8158 or email@example.com
Joanna Shapiro, NBA G League, 212.407.8884 or firstname.lastname@example.org
Louis DeCosmo, Gatorade Communications, 312.821.1104 or Louis.Decosmo@pepsico.com